Evaluation Question 3

For my Publisher I have chosen IPC, which is owned by Time Warner, one of the biggest multinational media companies
in the world. IPC is known for publishing magazines such as NME. I have chosen
this over other publishers because as they are more well known than smaller
publishers, it may get more recognition and publicity than it would do with a
smaller publisher. The publisher will also have a larger audience or number of
people who follow it, and so I won’t be restricting myself to a publisher who
has a very specific fan group or audience. They will also have a much larger
budget to help fund my magazine and get it the money it needs to get itself off
the ground while a smaller company will struggle to pay for it if it does not
get recognised very quickly.


However there are some disadvantages about choosing a large
publisher over smaller ones. For one because they are in control of hundreds of
other magazines they may not give it the attention it deserves and it may just
get lost in a sea of other forgotten magazines. If I were to choose a smaller
company that only publishes one or two magazines I would get their full
attention and help to get it on the shelf. Also if the magazine starts
dwindling in sales and start losing money, large publishers may think it’s
easier to just let the magazine go rather than help it, especially if it’s
smaller than their other clients. With a smaller publisher, they would lose
more money letting them go than keeping them to help get their sales go back
up, so they would keep hold of their clients and do what they can to improve
sales.


I have chosen IPC because though they make NME they have a gap in
the market for KERRANG! styled magazines about heavier and more energetic bands,
which I believe my magazine can fill for IPC.